Design is a process, a successful product delivered under estimated deadline. Project cycle is divided under 6 phases to achieve maximum results within minimum levels of stress and boundaries.
-
Brief
Successful engagements are based on clear communication and a deep understanding of the client, project and business situation. Design brief is a statement of design goals and it is developed in concert by a person representing the business and the designer. It contains project background, target, objectives, message, deliverables, timeline, budget and approval.
-
Research
Specify requirements of a design solution for a product or service. Collect, Archive and Analyze. Mindmap the data, recognize the problem and patterns of perception, select and define areas of focus, objects and output. Challenge current ways of thinking, features, characteristics and procedures along with fixed point references, provocation or random entries to address constraints and tailor the design process.
-
Concept Development
Problem solving turns the plans into actions through visualization of the innovative models, products, services, experiences and processes. Ideas and solutions are communicated across the medium to the customer to address the problems. Sketches, concepts, prototypes and renderings are here to help clients to reinvent brand and themselves. Proof of concept as the crown jewel of the phase shifts the right decisions towards the final stage.
-
Development
Continuation and improvement of a designed solution takes forward from concept development. In this stage production and post-production are bundled together. Quality control is maintained through immersible tests, concluded and validated upon set of standards. Within successful results, implementation of a final design solution is introduced into the environment.
-
Launch
This stage includes final deliverables and complete project documentation of the project. It is also a process of presenting and explaining the project front - and back-end through live environment. When clients press the trigger, a final design solutions is set to motion by imminent launch of product / service into the medium to it’s target audience.
-
Evaluation
That is systematic determination of merit, worth, and significance of the project results, using precise and exact criteria against a set of standards. The project impact is measured within it’s target group. Clients are partners, so even after a solution has been delivered, it continues to improve, grow and transform their business.